One of the most visible creators on the planet
“Most viewed magician on the Internet” -Forbes
“Most viewed YouTube short of all time” -YouTube
“People’s Choice 2025” -Webby Awards
“Best dad” -his daughters
Justin Flom is a creator, internet celebrity, reality TV star, spray paint artist and magician. He’s amassed billions of views on every corner of the internet, toured massive arenas opening for bands as a magician, produced a hit international ad campaign for Coca-Cola, and continues to find himself at the top of the social media charts.
“World’s Best” Magician
Justin Flom has appeared on Ellen, The Today Show, and network late-night television, created and starred in NBC/SyFy’s Wizard Wars TV reality show. He was a finalist on CBS’s World’s Best and also starred in a hidden-camera magic series for Comedy Central UK. He produced a magic themed international ad campaign for Coca-Cola and performed original magic for commercials on CMT.
Magical Author
Justin Flom has authored two children’s books, Everyday Magic and Adventures of a Kid Magician, translating his work in magic and engineering into accessible, hands-on storytelling for young readers.
Billion views a month
Justin Flom generates over 1.5 billion views every month across social media platforms, placing him among the most-watched creators in the world. His work spans optical illusions, engineered builds, spray paint art and large-scale visual gags filmed inside his Las Vegas “Fun House.” He held the title of Most Viewed YouTube Short of all time at 1.8 billion views on one video.
Brand Ambassador
Justin Flom has produced large-scale digital campaigns for Gorilla Glue, Kellogg’s, Airheads, Lowe’s, American Airlines, Sony, and other global brands. His Gorilla Glue campaign alone surpassed 350 million views, setting a new internal performance benchmark. His work prioritizes original concepts and audience retention over conventional ad formats.
Wonder Engineer
Justin Flom started in live entertainment, opening a theater in Branson, Missouri at age 18 and touring nationally soon after. In 2015, he joined a major arena tour, becoming the first magician to perform close-up sleight of hand magic in massive arenas, including live at Madison Square Garden.
In 2020, Flom shifted his focus from touring to short-form digital video. Instead of talking to the camera or following trends, he began building optical illusions, hidden rooms, and physical gags. Almost overnight, the videos began reaching audiences he’d never imagined.
Today, Flom creates from his Las Vegas “Fun House,” where he builds strange new ideas, lets his family join in, and isn’t afraid to show how the magic works, entertaining billions along the way.
Sawing a Baby in Half
(And the secret to the trick!)
I finally reveal the secret behind one of my most viral illusions: sawing a baby in half. This short video-featuring a jaw-dropping moment with my daughter-has been viewed over 200 million times across Instagram, TikTok, Facebook, and YouTube Shorts.
Now, 8 years old, she still fits inside the same magic prop, so we decided to revisit the trick-and this time, show you how it's done. This isn't just a single reveal. This video lifts the curtain on multiple classic magic methods, including the concept of "smoke and mirrors"-the real tools behind the illusion. Whether you're a magic fan, a curious viewer, or someone who's always wondered how magicians pull it off, this one's for you.
Magic on Late Night
Here’s a clip of Justin Flom on The Late Late Show with James Corden, where he performs an original magic piece created specifically for television. Before you even try it yourself, watch as he completely floors James Corden and the celebrities on the couch with a trick never before seen on TV. Then grab a deck of cards and follow along from home—the magic doesn’t just happen on the screen, it works for you too.
Justin on Ellen 2012
